EVOLUTION OF DIGITAL MARKETING

Digital marketing has come a long way since the early days of the internet. With the rise of social media and mobile devices, it has become an essential part of any company's marketing strategy because it helps to grow their businesses. Let's take a closer look at the evolution of digital marketing. Banner Ads The first form of digital advertising was banner ads. These were simple graphics that appeared on websites and were used to promote products or services. They were relatively inexpensive and easy to create, making them a popular choice for many businesses. Search Engine Marketing Search Engine Marketing (SEM) is a digital marketing strategy that involves using paid advertising to promote a website's visibility on search engines like Google. This method is still commonly used today, and it has become more sophisticated over time. Social Media Marketing Social media marketing is one of the most popular forms of digital marketing today. ...